10-MINUTES TO TIGHT
The Free Workshop
We love you and your light.
And you need to get your sh*t tight.
Real precision in your brand =
Real power in the marketplace.
Get your sh*t tight
What is Brand Specialization Consulting?
Most brand agencies focus on making your content look and feel cool, compelling, sexy, badass, sophisticated, etc. Which is a huge value. But we go deeper, back to the very foundational pieces of your business and thus your brand. Here at Supertight, we teach intentional entrepreneurs to take the fast track to iconic influence by harnessing the power of specialization. Beginning with your chosen avatar, we help you build a special world for your people, one that quickly communicates a unique value and earns their continuing devotion.
Now You Can See the Light. That Comes from Getting Tight.
Workshops, Classes, Personal Coaching
It’s easy to begin your Supertight Journey. Sign up for one of our free bi-weekly workshops, Ten Minutes to Tight, and discover the building blocks of specialization by workshopping your own brand or business concept live. Next, choose between an upcoming course or personal coaching – see our metric to get clear on which path is best for your needs.
what's best for me?
Get in touch for your free consultation
Vision for your future
REalm of Mastery
Your business aims
Narrow your focus
How’s your money?
Deliver on your dreams
Triumphs of Specialization
Travel Blogger | Luxury Brand Ambassador
Therapist | Author at PaulSigafus.com
IVF: Manifesting a Miracle
MA, LPC | The Karibuni Center
Therapist | Author
From Our Founder
Where Specialization Can Take You
I stumbled upon the incredible power of specialization by accident as a new entrepreneur, by creating an offer for a very specific audience that we got to know well: book club readers. Within 18 months of founding the business, we were making regular appearances on local radio and TV, quickly moving on to national TV, a book deal with a major New York publisher, and consulting for the Oprah Winfrey Book Club. This is how fast we can move when we specialize: we become the go-to expert for our chosen people because we are THE thought leader in a category we’ve created.
The Numbers Don’t Lie
Here’s the truth that many business consultants seem to ignore: by any system of measurement, 3 out of 4 new businesses will not exist in 5 years. “Eight out of 10 entrepreneurs who start businesses will fail within the first 18 months.” –Bloomberg
Guess which one out of four survives and thrives? The highly focused one with a tight Unique Value Proposition. Are you going to be in the vast majority that fade or the small minority that rule?
You think you have brand?
You Do. But…
You don’t have Supertight Brand if you don’t have:
- A unique avatar for each business offer
- A solution for a unique unsolved pain point, one that no one else has claimed.
- An articulation that makes your solution occur as REMARKABLE
- A name that does the heavy lifting
- A UVP (Unique Value Proposition). You have this or you have ULM (Unique Way to Lose Money)
- A transformation story that thrills, activates, and engages your tribe
- A commitment to ever-deeper LISTENING to get your avatar’s world.