If you could have the practice and the life you most want to lead, what would it be like?

Many therapists specialize in “couples,” or “children,” or “young adults,” but we go deeper than demographics in our discovery work to determine the kind of people and problems that motivate your work.

More and more therapists are discovering that you can go a long way past the standard professional basics (safety, excellent care) when it comes to expressing your real purpose and personality.

Getting a good look at the entire field (both local and national) helps you craft a specialization that speaks to your people right where they are.

First, the people, characters, and stories that have motivated you. Next, create your most desirable clients as your new heroes to take them on a true adventure of transformation.

This is just as true for therapists as it is for every other offer of help in a service-based industry. You either have that unique value proposition or you have a unique way to lose money.

Mission helps you stay on purpose. Vision helps you get out of bed on the hard days. Together, they form a powerful tool that keeps you, your clients, and your collaborators aimed in the most inspiring direction.

A brand promise is simply this: what you promise to deliver to your clients each and every time. Every single choice you face in your business can be tested by this standard.