Supertight Brand
“Be Distinct, or Be Extinct.”  Tom Peters 

“If there is nothing that occurs as special about your work, no matter how hard you apply yourself, you won’t get noticed, and that also means you won’t get paid.”

Michael Goldhaber, Wired

“Your business either has a UVP (Unique Value Proposition) or a ULM (Unique Way to Lose Money).”

Ellen Melko Moore

“Entrepreneurs talk a lot about getting their message ‘clear.’ Clear is good. But Remarkable is even better.”

Ellen Melko Moore

Proven Success

The Numbers Don’t Lie

Here’s the truth that many business consultants seem to ignore:  by any system of measurement, 3 out of 4 new businesses will not exist in 5 years.  Guess which one out of four survives and thrives?  The highly focused one with a tight Unique Value Proposition. Are you going to be in the vast majority that fade, or the small minority that rule?


New Businesses that will fail in 5 years


Successful Businesses still in business in 5 years

The Experts

A Team Of Professionals

Ellen Melko Moore


Ellen Melko Moore loves helping intentional entrepreneurs make the jump from local expert to world class thought leader.   She is brand specialization expert who has worked with hundreds of service-oriented entrepreneurs to create compelling and powerful brands through unique business offers and original content.

Ellen received her undergraduate and master’s degrees in Literary Studies from Northwestern University in Chicago, then went on to do most of a Ph.D. in the same subject at the University of Denver, while teaching creative and persuasive writing for undergraduates. She was halfway through the dissertation before she figured out she and academia were not cut out for each other. Whoops.  Having done her due diligence and racked up an impressive amount of student loan debt, Ellen started to discover her niche as a creator/founder of visionary, mission-minded enterprises such as the world’s first book group consulting company  Good Books Lately and The Bitch Slap of Truth, a TED-like speakers event but with more comedy. And cursing.

Ellen now works as a brand concept consultant and content director for independent healers, teachers, and sustainable business visionaries who seek to expand the authority and reach of their brand. She is the author of the forthcoming books Remarkable or Dead(on the current trend of conscious business)  and This is Why I Came Here  (a collection of humorous essays on the personal development marketplace).  She loves dogs, literary fiction, and pop culture—especially hip hop—and being on the planet at the same time as both Eckhart Tolle and Seth MacFarlane.

Get a Little Taste of Supertight Brand

Sneak Peak

Supertight Brand 10 Minutes To Tight – Next Level Success Workshop


Supertight Brand 10 Minutes To Tight – Next Level Success Workshop

 Supertight Brand 10 Minutes To Tight – Next Level Success Workshop

The Blooper


The Extended Family

Christie Mayer

Graphic Designer

Christie is an experienced visual brand and graphic designer, color theory expert, and socialpreneur, offering top-level creativity for mission-minded businesses and entrepreneurs. Let Christie Mayer Creative make your business appear fresh and professional!

Madeleine Bucher

Web Designer

eed a website that’s better than a DIY but won’t break the bank? Madeleine & One Grand Web has got you covered. Plus, she has one of the most varied backgrounds in the tech & business world to help you navigate the complexities of your online presence.


What Our Mission-Minded Clients Have to Say

So You think you have brand?

You Don’t Have SuperTight Brand if…


A unique avatar for each business offer

Unique Solution

A solution for a unique unsolved pain point, one that no one else has claimed.


An articulation that makes your solution occur as REMARKABLE.

Powerful Name

A name that does the heavy lifting.


A UVP (Unique Value Proposition). You have this or you have ULM (Unique Way to Lose Money).


A transformation story that thrills, activates, and engages your tribe.


A commitment to ever-deeper LISTENING to get your avatar’s world.