Supertight Brand
“Be Distinct, or Be Extinct.”  Tom Peters 

“If there is nothing that occurs as special about your work, no matter how hard you apply yourself, you won’t get noticed, and that also means you won’t get paid.”

Michael Goldhaber, Wired

“Your business either has a UVP (Unique Value Proposition) or a ULM (Unique Way to Lose Money).”

Ellen Melko Moore

“Entrepreneurs talk a lot about getting their message ‘clear.’ Clear is good. But Remarkable is even better.”

Ellen Melko Moore

Proven Success

The Numbers Don’t Lie

Here’s the truth that many business consultants seem to ignore:  by any system of measurement, 3 out of 4 new businesses will not exist in 5 years.  Guess which one out of four survives and thrives?  The highly focused one with a tight Unique Value Proposition. Are you going to be in the vast majority that fade, or the small minority that rule?


New Businesses that will fail in 5 years


Successful Businesses still in business in 5 years

The Experts

A Team Of Professionals

Ellen Melko Moore


Ellen Melko Moore loves helping intentional entrepreneurs make the jump from local expert to world class thought leader.   She is brand specialization expert who has worked with hundreds of service-oriented entrepreneurs to create compelling and powerful brands through unique business offers and original content.

Ellen received her undergraduate and master’s degrees in Literary Studies from Northwestern University in Chicago, then went on to do most of a Ph.D. in the same subject at the University of Denver, while teaching creative and persuasive writing for undergraduates. She was halfway through the dissertation before she figured out she and academia were not cut out for each other. Whoops.  Having done her due diligence and racked up an impressive amount of student loan debt, Ellen started to discover her niche as a creator/founder of visionary, mission-minded enterprises such as the world’s first book group consulting company  Good Books Lately and The Bitch Slap of Truth, a TED-like speakers event but with more comedy. And cursing.

Ellen now works as a brand concept consultant and content director for independent healers, teachers, and sustainable business visionaries who seek to expand the authority and reach of their brand. She is the author of the forthcoming books Remarkable or Dead(on the current trend of conscious business)  and This is Why I Came Here  (a collection of humorous essays on the personal development marketplace).  She loves dogs, literary fiction, and pop culture—especially hip hop—and being on the planet at the same time as both Eckhart Tolle and Seth MacFarlane.

Mark Fewsmith


Mark Fewsmith grew up in New York City. He attended Wagner College and graduated with a BS in business administration and economics. He has a master’s degree in international business from Manhattan College in Riverdale.

Early fascination with computers and his passion for business solutions led Mark to become an MCSE (Microsoft Certified Systems Engineer) and later partner with Microsoft as a Microsoft Certified Solutions Provider (1997-2000) then as a Microsoft Certified Partner (2000-2003). He owned and operated a networking company focusing on the needs of small businesses in New York City, which led into his involvement in the market: trading stocks for many years on the NSDAQ and NYSE.

For the past 13 years his strategic gifts have been devoted to creating online marketing strategy for several intentional entrepreneurs. In 2017, he build a FB page of 60,000 members using all organic traffic. It is his fault that Supertight Brand is now expanding in the digital marketing space; without him Ellen would still be rubbing two sticks together to get local clients. In his spare time, Mark is an accomplished musician who writes, records, and loves to play guitar with other talented local musicians – Chicago and Delta blues, classic rock all the way.

Get a Little Taste of Supertight Brand

Sneak Peak

Supertight Brand 10 Minutes To Tight – Next Level Success Workshop


Supertight Brand 10 Minutes To Tight – Next Level Success Workshop

 Supertight Brand 10 Minutes To Tight – Next Level Success Workshop

The Blooper


The Extended Family

Christie Mayer

Graphic Designer

Christie is an experienced visual brand and graphic designer, color theory expert, and socialpreneur, offering top-level creativity for mission-minded businesses and entrepreneurs. Let Christie Mayer Creative make your business appear fresh and professional!

Madeleine Bucher

Web Designer

eed a website that’s better than a DIY but won’t break the bank? Madeleine & One Grand Web has got you covered. Plus, she has one of the most varied backgrounds in the tech & business world to help you navigate the complexities of your online presence.


What Our Mission-Minded Clients Have to Say

Paul Sigafus

Ellen has an astounding gift of helping people find the true soul of what they offer the world. Working with Ellen has not only helped me to tighten my brand — it’s lightened my heart and transformed my vision. With her skillful observation and soulful encouragement, I’ve launched courageously from one threshold into a whole new landscape of possibility. Call her now!

Therapist | Author at PaulSigafus.com

Shannon Boyle

Working with Ellen has taken me FAR beyond the brand I imagined when I first started my business. She helped me open doors to what I truly wanted and really OWN the work I do in a powerful way. Now I get to play in a world that feels much bigger and much LIGHTER.

Art Interventionist | Creative Leadership Coach

Paul Steinke

Working with Ellen completely transformed the way I saw myself and my practice. She brought laser focus to what I am most passionate about and how to brand myself out of that passion. A year later the majority of my new clients are my ideal client and I rarely get calls from people who aren’t.

MA, LPC | The Karibuni Center

Melissa Gressner

Ellen is amazing at what she does! She helped me to more clearly identify my passion & strengths in order to better define my business’ future. Even more so she did it with compassion, support, and her unique down to earth personality. I would highly recommend her to anyone who is looking to take their business to bigger, better and most importantly more fulfilling places.

Psychologist, Speaker, Coach | Dr. Gressner

Lisa White

Since listening to your webinar I’ve been thinking so much of pain points I come across in my work.. loving this new way of thinking and getting focused on remarkable solutions! Thank you Ellen!! Excited for your upcoming training.

IVF: Manifesting a Miracle

Mia Voss

Ellen and SuperTight Brand have made such a difference in my business and brand. Right from the start, Ellen asked clarifying questions about my “why” and my “avatar” that I had never thought to address. In addition, STB helped me keep my brand & message fresh & relevant in this fast past online world! Thank you STB!

Travel Blogger | Luxury Brand Ambassador

Carrie McCrudden

Ellen’s Supertight Branding strategy resulted in a 21 % increase in my income within the first 90 days of working together. She is fantastic to work with and gets real results that last!

Therapist | Author

Madeleine Bucher

Simply put, without Ellen and SuperTight Brand, I wouldn’t have my own business today… I’d be a scattered mess trying to do everything for anyone and never getting anywhere.

Ellen took my diverse list of skills and helped me narrow my focus into a business offering that would make a difference in my clients’ lives and give me that sense of accomplishment I needed. I know exactly who my ideal client is (and isn’t!), how to attract those clients and how to quickly discern if a client is a good fit for me. Even if you think you know what your business is, everyone can benefit from the SuperTight Brand service… it will save you TONS of time and headaches going forward!

Web Designer | One Grand Web

So You think you have brand?

You Don’t Have SuperTight Brand if…


A unique avatar for each business offer

Unique Solution

A solution for a unique unsolved pain point, one that no one else has claimed.


An articulation that makes your solution occur as REMARKABLE.

Powerful Name

A name that does the heavy lifting.


A UVP (Unique Value Proposition). You have this or you have ULM (Unique Way to Lose Money).


A transformation story that thrills, activates, and engages your tribe.


A commitment to ever-deeper LISTENING to get your avatar’s world.