Our Services

The world isn’t going to get less specialized. It’s going to get more so.

Your clients are going to have more and more choices for how to spend their money. Why will they choose you? Why is your offer unlike any other offer they could consider? How will you compel them, not sell them?

Finding the inspiration and the discipline to specialize is the first step to success. It takes both. Like many entrepreneurs, you may be caught in the powerful temptation to appeal to many different groups of people. This is normal. But deadly.

The next step is crucial. Everything hangs on it. It’s identifying the particular people for whom your offer means the difference between a life of surviving (on some level) and a life of thriving. It’s finding the people who are willing and able and need your help (and specifically your help) so bad they are very happy to pay.

Then we want to find the most compelling framework to articulate your remarkable solution in a way that your people can get it and get it quickly. Do this right, “get their world,” and these people, your ideal people, will turn their heads like little meerkats when they hear your call.

And the good news is, it’s easier than you think.

Depending on the current status, number of offers, alignment/number of team members, and big juicy vision for your business, it will take between six to ten sessions to define and refine your brand in a way that will speak powerfully to your ideal audience, clients, or customers. At the end of our work together, you will have: